Click Fraud Rate Climbs to 16.6% in Fourth Quarter
The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6% in the fourth quarter of 2007, and the rate of click fraud for all of 2007 was up 15% over 2006 levels, according to...
View ArticleMobile Advertising Changes Voters’ Attitudes and Behaviors
With Super Tuesday not having settled who will be anointed the Republican and Democratic nominees for US President, mobile advertising may be an effective way for candidates to change voter attitudes...
View ArticleShare of Ad Spending by Medium – October 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleNASCAR Fans Revving to Buy Items in Big-Ticket, High-Tech Categories
NASCAR fans are top-spenders in big-ticket retail categories, avid tech consumers, and influencers when it comes to making business purchasing decisions, according to (pdf) a Scarborough Sports...
View ArticleA-B King of Super Bowl Ads; Hyundai Improves – SalesGenie Damages – Image
The television broadcast of Super Bowl XLII averaged a record 97 million viewers – and among the big winners were Anheuser-Busch and Hyundai, according to comScore’s 2008 Super Bowl post-game survey....
View ArticleSignificant Growth in Hispanic TV and Radio Projected
Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages – and therefore constitute a significant market opportunity – according to SNL...
View ArticleWeb 2.0 Experience on 93% of Marketers’ To-Do Lists for 2008
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93% intend to do so within the year, according to a Scene7 study of retailers,...
View ArticleTop 10 US Online Video Properties – December 2007
Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video. Related story: See “Online Video’s Record-Breaking...
View ArticleOnline Video’s Record-Breaking Month: 10 Billion Viewed in December
US internet users watched more than 10 billion videos online in December 2007, according to comScore‘s Video Metrix, which reported that the month was the heaviest in viewing since it began tracking...
View ArticleRecorded Music Spending Declining Worldwide, UK Largest W. Europe Market
Worldwide spending on recorded music is predicted to decline to $26.2 billion in 2011 – from $31.8 billion in 2006 – as digital continues to gain steadily on traditional physical music formats,...
View ArticleBoost in Sports Radio Audiences in Boston, New York in Run-up to Super Bowl
Sports/talk radio was a big beneficiary of the run up to the Super Bowl, according to findings from an Arbitron custom sports study that profiles how adults age 18+ in Boston and New York listened to...
View ArticleAffluent African Americans Making Impact on Consumer Economy
African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion – a figure expected to exceed $1.1 trillion in 2012 – according to a Packaged...
View ArticleNo Country for Old Men Consumers’ Choice for Best Picture Oscar
Americans think that No Country for Old Men should receive the Best Picture Oscar, according to a BrandIntel research report that analyzes online consumer discussion share and sentiment expressed in...
View ArticleWalgreens Remains Store Shopped Most Often for Prescription Drugs
Walgreens is gaining in consumer share and remains the retailer shopped most often for prescription drugs with an overall share of 16.1% in January (compared with 15.5% in January 2007), according to...
View ArticleAd Inserts Capture Consumers’ Attention
Nearly half (47%) of Americans say inserts and circulars are the advertising vehicles that best capture their attention – a nine-point increase from 2003 levels – according to “Customer Focus 2008:...
View ArticleNewspaper Audience Ratings – Web, Print, Integrated – Issued
The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, according to (pdf) a new...
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